Based on the combination of Chinese and Western culture and art, Muxiang conveys a literary, romantic, elegant, fashionable and textured lifestyle to consumers, bringing a noble and inexpensive living experience to the people. This cooperation with CCTV for the first time, strong alliance, is a major move of Muxiang ceramic brand promotion and corporate image building. While strengthening the brand image with strong strength and increasing brand promotion, it will open the new musk ceramics. A round of development process has helped Muxiang Ceramics to win in the market share.